Delivering Benefits To Customers The environmental benefits that Pure delivers through its products and services result from a combination of technology, design philosophy and a ruthless focus on driving the best outcomes for customers. Our core technologies integrate software and hardware architecture to deliver not just unmatched density, longevity and efficiency, but to continually improve and drive further efficiencies over time. We believe that only through tightly integrated software and hardware can these benefits be created. Pure is the most sustainable choice in storage and data management because of key technologies that we have developed and design decisions we have implemented: ® technology delivers unparalleled density and efficiency from • Pure’s DirectFlash flash, driving significant energy reductions above what is possible with SSDs • Pure’s built-for-flash software combined with DirectFlash technology deliver more reliable products, longer service lifetimes and 3x the industry average SSD reliability, dramatically reducing e-waste. • Pure’s always-on data-reduction further enhances storage efficiency, reducing effective energy usage without compromising performance. Because there are none of the performance trade-offs typically associated with competitive storage data reduction capabilities, Pure customers can realize the full efficiency and lower emissions benefits from their storage. • Pure’s ethos of delivering performance and simplicity allows customers to consolidate their IT environments, reduce their overall footprint, and drive higher utilization and reuse. • Pure’s unique Evergreen™ architecture means that our products do not become obsolete or require wholesale replacement like traditional systems. The architecture allows our arrays to be upgraded non-disruptively, allowing our customers to continuously benefit from the latest hardware and software technology, reducing unnecessary product replacements and associated e-waste.